Getting ready for a show! – Urban Air Market, Dogpatch (Aug. 17)

Urban Air Market is in Dogpatch (Esprit Park) on Sunday in SF and that means that there’s been an additional buzz of excitement chez .retool. We’re excited to present a few new items, some of which are pictured here to whet your appetite! UAM focuses on sustainable design, which we really appreciate. We’ll be participating in their Lower Haight show on October 11!

As much as we love creating and presenting new items that we hope you’d like to make your very own, we are equally engaged in an evergreen process of making our booth and tables an inviting and visually appealing place for you to peruse our wares. 

So come by and check us out! (Booth #37, on 19th St, near Indiana) Sunday Aug 17,  Minnesota Free to attend.

P.S. You can find UAM here: Urban Air Market, Twitter: @urbanairmarket

Behind the Scenes

Here at .retool. headquarters, we love a good outdoor photo shoot. Here’s a behind the scenes look at our most recent one.

Location: Tank Hill (San Francisco)
We chose Tank Hill because it has great views, the rocks make a good background texture, and it’s a pleasant walk from the .retool. workshop.

Subject: Belts
We wanted to get some action shots of our seatbelt webbing belts.  We took five of them with us – black, dark blue, orange, lime green, and grey.

Models: Us
Yup, that’s us in front of the camera. Jacob is in the grey jeans and Jamye is in the dark blue jeans.

Photographers: Us again
We do it all ourselves – it’s more fun that way!

Weather Conditions: Windy!
At times, we were concerned we might actually be blown off the hill. Don’t be fooled by the bright, sunny June day – It was quite chilly here in San Francisco.

Here are a few photos we didn’t end up using.  Click on the photos for a closer view.  Enjoy!


One of the things we like about San Francisco is that no matter where you are, you’re almost always really close to nature and to a more urban environment.  Jamye captured that nicely in this photo with the city peeking out behind the rocks. black-seatbelt-belt
This photo gives you a hint of just how windy it was that day. No matter which side of the rocks we were on, the wind always found us. Jamye is pretty much plastered to the rock in this shot. gray seatbelt belt
If you look closely, you can see the goosebumps on my arms in this one.  We kind of like the idea of taking a series of photos throughout the city with our .retool. shirts visible. retool blue seatbelt belt
King of the Rock. This one is reminiscent of a scene from Godzilla.  Watch out city! king of the rock
This one has a bit of a ’70s vibe to it. We’re thinking of including it in our Pin Up Calendar. (Kidding.) orange seat belt belt
The belts take a well-deserved break from a hard day’s work in front of the camera to enjoy the view. seatbelt belts on a bench